I think a big quality in a site is something that many businesses shy away from because of how things "used" to be done, and that is "REAL" human presence. I don't think people want the guy in the suit and tie for every business. Some customers want to see that you are just like them, jeans, tshirts. A suite sets you apart, which is great in an interview but not great in a business. For instance I run with my girlfriend TheNakedHippie.com and all organic tshirt business, and both my girlfriend and I are on the front page. So people know these are the people you're buying from. Not thenakedhippie.com website on the internet, you're buying from Adrien and Erin and we design the shirts we buy the shirts we ship the shirts and we talk with our customers. I think all those things are key to really building the relationship necessary to succeed from this point on.
Adrien
TheNakedHippie Organic Tshirts
